Creating with Purpose

Hotel Portfolio

I oversee digital marketing initiatives for a portfolio of over 26 hotels, restaurants and bars, ranging from full-service to select-service properties. My expertise spans managing ad campaigns, content creation, stakeholder partnerships, content shoots, analytics reporting, budget planning, website building, keyword strategies, SEO/SEM strategies, PPC campaigns, and more, with a focus on driving results. With an annual advertising budget of approximately $5 million, I leverage data-driven insights and innovative strategies to maximize ROI and ensure alignment with each property’s unique goals. Below are a couple of the properties I oversee in my portfolio.

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The Slate Denver Downtown

Renaissance Denver Downtown

The Jacquard

Socially Influenced Projects

I began my client journey by managing social media, focusing on content creation and driving engagement. Over time, my role expanded into full-scale digital marketing, where I built a new website, rebranded the business, and launched successful Google and Meta ad campaigns. This growth reflects my commitment to helping businesses evolve and thrive in the digital space.

Project Details

Social Media Management
Meta Ads
Google Ads
Complete Re-brand Build
Created Brand Book, Logos, and Vision
New Website
Google Business Listing
Keyword Strategy Implementation

Client
Conquer Fitness Club

Year
2021

As the business expanded into a separate operation with the launch of a kids' club, I helped bring their vision to life by creating branding from the ground up. I developed a dedicated website page, crafted a unique identity for the new venture, and set up a Google Business listing to establish their online presence. This work laid the foundation for the kids' club to connect with its target audience and grow successfully.

Project Details:

Created Brand Vision, Logos, and Guidelines

Webpage
Google Business Listing
Keyword Strategy Implantation

Client
Conquer FitKids Club

Year
2023

I had the opportunity to work with a realtor launching a separate entity focused on networking. I helped bring her vision to life by creating a unique brand identity, including a custom logo, to distinguish her new venture. This branding helped establish a strong foundation for her business to stand out and connect with her target audience.